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Bio
On the Web In the News
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"Honda Motor Co., Ltd." (本田技研工業株式会社''Honda Giken Kogyo Kabushiki Kaisha'') is a Japanese manufacturer of cars, trucks, motorcycles, and scooters.They also make ATVs, electrical generators, marine engines, and lawn and garden equipment. With more than 14 million internal combustion engines built each year it is the largest engine-maker in the world. In 2004 it began to produce diesel motors which are very quiet and do not require particulate filters to pass the pollution standards.Honda's high-end line of cars are branded Acura in North America.
Honda is headquartered in Tokyo. Their shares trade on the Tokyo Stock Exchange, the New York Stock Exchange, as well as exchanges in Osaka, Nagoya, Sapporo, Kyoto, Fukuoka, London, Paris, and Switzerland.
Company history
Honda was founded on September 24, 1948 and the company took the name of its founder, Soichiro Honda. They began by manufacturing engines to power bicycles.
Honda was the first foreign car manufacturer to build a car plant in the United States. Honda now has plants in Marysville, Anna, and East Liberty, Ohio; and Lincoln, Alabama. Its head offices are located in Los Angeles, California.
In 1989, Honda launched its VTEC variable valve timing system in its car engines, which gave improved efficiency and performance across the broader range of engine speeds.This technology is now in most Honda cars.
For the 2007 model year, Honda plans to become more competitive in automotive safety. It would do so by offering front-seat side airbags, side-curtain airbags, and anti-lock brakes as standard equipment in all of the automobiles it offered in North America, except The Honda S2000 and Acura NSX, which would not have side-curtain airbags. By the 2006 calendar year, Honda plans to make Vehicle Safety Assist and rollover sensors standard in all light trucks, including the Honda CR-V, Honda Odyssey, and Acura MDX. By an unknown date, Honda also plans to make many or most of its vehicles safer for pedestrians, by more safely designing hood structures, hood hinges, front frame constructs, and breakaway wiper pivots.
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Honda's Strategy
During the 1960s, when it was a relatively small manufacturer, Honda broke out of the Japanese motorcycle market and began exporting to the US. Taking Honda’s story as an archetype of the smaller manufacturer entering a new market already occupied by highly dominant competitors, the story of their market entry, and their subsequent huge success in the US and around the world, has been the subject of some academic controversy, as competing explanations have been advanced to explain Honda’s strategy and the reasons for their success.
The first of these explanations was put forward when, in 1975, Boston Consulting Group (BCG) was commissioned by the UK government to write a report explaining why and how the British motorcycle industry had been out-competed by its Japanese competitors. The report concluded that the Japanese firms, including Honda, had sought a very high scale of production (they had made a large number of motorbikes) in order to benefit from economies of scale and learning curve effects. It blamed the decline of the British motorcycle industry on the failure of British managers to invest enough in their businesses to profit from economies of scale and scope.
The second story is told in 1984 by Richard Pascale, who had interviewed the Honda executives responsible for the firm’s entry into the US market. As opposed to the tightly focussed strategy of low cost and high scale that BCG accredited to Honda, Pascale found that their entry into the US market was a story of “miscalculation, serendipity, and organizational learning” – in other words, Honda’s success was due to the adaptability (and hard work) of its staff, rather than any tightly formed, long term strategy. For example, Honda’s initial plan on entering the US was to compete in large motorcycles, around 300cc. It was only when the team found that the scooters they were using to get themselves around their US base of San Francisco attracted positive interest from consumers that they came up with the idea of selling the Supercub.
The most recent school of thought on Honda’s strategy was put forward by Gary Hamel and C. K. Prahalad in 1989. Creating the concept of core competencies with Honda as an example, they argued that Honda’s success was due to its focus on leadership in the technology of internal combustion engines. For example, the high power-to-weight ratio engines Honda produced for its racing bikes provided technology and expertise which was transferable into mopeds.
Honda's entry into the US motorcycle market during the 1960s is used as a case study for teaching introductory strategy at many business schools worldwide.
Mopeds and light motorcycles
*Ape models
*Cub Series
*CT Series
*ST Series
*S Series Sports models
*Z Series Monkey models
Motorcycle models
*CB Series
*CX Series
*CBR Series
*XR/XL Series Dirt and dual-sport Bikes
*Bros/HawkGT NT650
*VF/VFR Series
*VT Series
*VTX Series
*ST series
*F6C Valkyrie
*GL Series Goldwing
Scooter models
*Silver Wing
*Silver Wing ABS
*Reflex
*Reflex ABS
*Elite 80
*Express
*Metropolitan
*Metropolitan II
*Ruckus
Car models
*Accord
*Beat
*City
*Civic
*Civic CRX
*Civic del Sol
*Concerto
*CR-V
*Element
*EV Plus, an electric vehicle
*FCX, a fuel cell vehicle
*HSC
*Insight, a hybrid electric vehicle
*Integra
*Jazz or Fit
*MDX
*N360, a Keicar
*N600
*NSX
*Odyssey
*Passport
*Pilot
*Prelude
*S2000
*S600
*Z600
Robots
*ASIMO, a bipedal humanoid robot
External links
* Official site
* Temple of VTEC, enthusiast site
* Honda-Tech, technical expertise
* NSX Prime, NSX enthusiast site and technical expertise
References
* "Move Over, Volvo: Honda Sets New Safety Standard for Itself", an article in the "News" section of the March, 2004 issue of ''Motor Trend'', on page 32
Category:Automobile_manufacturers
Category:Companies of Japan
"Honda" is the surname of several people and fictional characters, including:
*Edmond Honda, character in Street Fighter
*Hiroto Honda (Tristan Taylor), character in Yu-Gi-Oh!
*Kyoko Honda and Tohru Honda, character in Fruits Basket
This article is licensed under the GNU Free Documentation License, which means that you can
copy and modify it as long as the entire work (including additions) remains under this license.
See http://www.gnu.org/copyleft/fdl.html
for details. It uses material from the Wikipedia article
Honda.
Honda in the News
1. Man stabbed on street - - www.heraldsun.news.com.au
NEWS SECTIONS OPINION COFFEE BREAK CLASSIFIEDS SERVICES HELP SUNDAY FEATURES VICTORIA Man stabbed on street Holly Ife 27sep04 A MAN died after being stabbed outside a popular fast-food restaurant yesterday Shocked onlookers watched as the 32-year-old 2. Patrol Stands by 205 Mph Speeding Ticket - 25 Sep 04 - ABC News
Patrol Stands by 205 Mph Speeding Ticket 3. Powerboats watch out for dolphins - 18/07/2004 - BBC News
Ten of the fastest boats in the world are set to take to Plymouth Sound for the latest round of the honda World Powerboat Championships. 4. 'Forgotten' earns $22M to top box office - - www.timesunion.com
STORY TOOLS » » Forgotten earns $22M to top box office By ANTHONY BREZNICAN Associated Press Last updated 4 46 p m Sunday September 26 2004 LOS ANGELES It s been a bad time for movies in general lately but good for thrillers like 5. Patrol Stands by 205 Speeding Ticket - 24 Sep 04 - ABC News
Patrol Stands by 205 Speeding Ticket 6. 'Wet - with a splash of terrified' - 15/07/2004 - BBC News
Jonathan Morris hitches a ride in a Plymouth powerboat racer Gavin Parsonage's boat Negotiator. 7. Big scooters selling like hot cakes - - www.yomiuri.co.jp
Big scooters selling like hot cakes Yomiuri Shimbun Scooters with an engine displacement of more than 250cc have become increasingly popular recently The machines which do not have clutch levers are easy to handle and their relatively large 8. Rainbow/PUSH to Evaluate Automakers - 23 Sep 04 - ABC News
Rainbow/PUSH to Evaluate Automakers 9. Ram-raiders steal cash machine - 12/07/2004 - BBC News
Ram-raiders steal a store's cash machine after driving a honda Accord into the shop. 10. Incentives Expected to Lift Vehicle Sales - - www.heraldsun.com
story Local News Sections Resources By JOHN PORRETTO AP Auto Writer Sep 24 2004 4 43 pm ET DETROIT Heavy discounting by General Motors Corp and Ford Motor Co and rising demand for foreign brands helped lift U S vehicle sales in September even
Honda on the Web
1. honda Marine
Termine und Informationen zum honda Motorsport (Formel 1, STW, Motorrad). Mitwählen und gewinnen! ...
http://www.honda-marine.com/ Google, Yahoo Sites, Yahoo, MSN, Alltheweb2. honda UK
official U.K. site. Features information on honda's car range including dealer locator and information of general interest to car buyers.
http://www.honda.co.uk/ Yahoo Sites, MSN, Yahoo, Alltheweb3. honda Racing
off-road, motocross, and road racing news and information.
http://www.hondaredriders.com/ Yahoo, MSN, Google, Alltheweb4. honda-Acura.net
2005 ITR Expo. ©2004 - honda-Acura.net. 2005 ITR Expo. ... Read More... BAR honda Carries Testing Momentum for a Strong P3, P4 Finish at Monza. ...
http://www.honda-acura.net/ Google, Yahoo, Alltheweb5. honda Motor Company
official corporate site. honda manufactures and sells motorcycles, automobiles, personal watercraft, and power products, including portable generators, power tillers, and general purpose engines.
http://www.honda.com/ Yahoo, MSN, Alltheweb6. honda-Tech.com: Main
250, 3545, 5:21 PM 9/25/2004 by trbo. S2000 honda S2000, 3894, 44137, 6:00 PM 9/25/2004 by Teg4e ...
http://www.honda-tech.com/ Google, Yahoo, Alltheweb7. honda Racing
official site offering news, racing schedules, photos, track information, and more.
http://www.hondaracing.com/ Yahoo, MSN, Alltheweb8. hondaホームページ : 本田技研工業株式会社
... ブロードバンド動画 HDTV. hondaと遊ぼう、語ろう、楽しもう ... 夢を現実に変えるhondaの技術 ...
http://www.honda.co.jp/ Alltheweb, Yahoo Sites, MSN9. honda Motorcycle Links
includes links to clubs, dealers, and specific models.
http://www.dropbears.com/bikelinks/honda.htm Yahoo, MSN, Alltheweb10. honda Motorcycles
official site featuring scooter, ATV, cruiser, off-road, and watercraft models and racing information.
http://www.hondamotorcycle.com/ Yahoo, MSN, Alltheweb11. Channels. .
Welcome to honda Canada Bienvenue chez honda Canada. Vehicles. Vehicles. Motorcycles & ATVs. Marine Products. Power Equipment. Engines. Véhicules. Véhicules. Motocyclettes et VTT
http://www.honda.ca/ Alltheweb, Yahoo, MSN12. honda Australia
official Australian site, with a list of authorised dealers, motorsports news, and other features.
http://www.honda.com.au/ Yahoo Sites, Alltheweb, Yahoo13. honda Worldwide : honda Motor Co.,Ltd.
honda Worldwide - Visit the official honda global web site and find information on all honda Motor and its subsidiaries and affiliates.
http://www.world.honda.com/ Yahoo, MSN, Alltheweb14. honda F1
... Thankyou for visiting honda F1. We're checking to make sure you have the correct Macromedia Flash Player installed ...
http://www.honda-racing.net/ Yahoo, Alltheweb, MSN15. Congressman Mike honda - Representing the 15th District of California
Official web site for Congressman Mike honda (CA-15). Proudly representing San Jose, Silicon Valley, and the South Bay area. ... statement recognizing the innocent lives lost on September 11, 2001. Rep. honda on the 9-11 Commission ... the US Congress, Rep. honda took part in chartering the National Commission ...
http://www.house.gov/honda MSN, Alltheweb, Yahoo16. Ronnie Cramer's MOTORCYCLE WEB INDEX - honda
Thousands of motorcycle related web sites at a glance. ... Ajo Motorsport Oy (Finnish) All Sports honda (Grand Junction, CO) AL's honda (Memphis, TN) ...
http://sepnet.com/cycle/honda.htm Yahoo, Alltheweb17. honda Cars
features new model information, honda racing results, and a dealer locator.
http://www.hondacars.com/ Yahoo, MSN18. honda : バイク
hondaのホームページです。4輪製品、2輪製品、汎用製品、モータースポーツ、テクノロジー ... バイクアクセサリー. honda純正アクセサリー、ウェア、ヘルメットなど ... 「Specifications」「honda S Matic」「honda Smart Card Key」「Security Systems ...
http://www.honda.co.jp/motor Alltheweb, MSN19. honda Germany
official German site with information about automobiles, motorcycles, and power equipment.
http://www.honda.de/ Yahoo Sites, Alltheweb20. honda (EU) Home Page
Full honda range of cars, motorbikes, scooters, power equipment, lawnmowers, generators, motorcycles, outboard motors, etc.
http://www.honda-eu.com/ Yahoo, Alltheweb
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